Course Overview
MCKV Institute of Engineering offers a 2-year Full-Time Master of Business Administration (MBA) degree programme. It combines both core and specialization courses in the areas of (i) Marketing Management (major & minor specializations), (ii) Financial Management (major & minor specializations), (iii) Human Resource Management or HRM (major & minor specializations), (iv) Business Analytics (v) Hospital Administration (minor if HRM is major specialization), and (vi) Pharmaceutical Management (minor if Marketing Management is major specialization).

This programme educates students through syllabi that are vetted and recommended highly by professionals from both the academic and corporate worlds and make them industry ready.
Intake Capacity
30
Affiliated to
MAKAUT
Approved by
AICTE
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Eligibility Criteria for Admission
Candidates applying for MBA programs should have passed Bachelor’s Degree/ Honours / Major or with a minimum of 140 credit point program from a recognised university. Bachelor’s Degree in any discipline (Statistics / Mathematics / Economics / Computer Sc. related subjects preferred) from a recognized University with a valid score in CAT / GMAT / MAT/ JEMAT / XAT
Our Vision
To be recognized as a Centre of Excellence that endeavours to create a unique identity by not only catering to students’ needs for enhancing managerial acumen and soft skills, but also by grooming them holistically for success in professional life.
Our Mission
  • To encourage a teaching learning process for proper dissemination of knowledge leading to employability enhancement.
  • To make the students understand the role of Language and Communication and Managerial Skills in the modern globalized world.
  • To develop theoretical knowledge of the students and make them skilled professionals by involving them in application- oriented activities like project works, internships, workshops, expert lecture sessions, seminars and other industry- oriented programs.
  • To instill desire and ability of lifelong learning and professional developments through self-study and continuous education to enable the students to meet changing societal demands for sustainable development.
Programme Educational Objective
  • PEO-I: To gain contemporary knowledge of the Business Concepts and their application in problem solving.
  • PEO-II: To apply different tools for decision making required for solving complex managerial problems with a passion to innovate.
  • PEO-III: To develop leaders who are able to adapt to the needs of the dynamic; domestic and global Business contexts.
  • PEO-IV: To develop students who are competent to take up independent entrepreneurial ventures.
  • PEO-V: To produce industry ready graduates having the highest ethical standards and concern for environment.
Programme Outcomes
On completing the program successfully, the student will be able to:

  • PO-1: Apply knowledge of management theories and practices to solve business problems.
  • PO-2: Foster Analytical and critical thinking abilities for data-based decision making.
  • PO-3: Ability to develop value-based Leadership ability.
  • PO-4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
  • PO-5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment
Programme Specific Outcomes
  • PSO-I : MARKETING
    Competency in Managing Marketing and interdisciplinary courses, equipped with classical & contemporary frameworks to analyze, conceptualize and develop marketing strategy in a creative, ethical & sustainable business environment.
  • PSO-II : FINANCE
    Professionally equipped with business, people and leadership skills to understand and implement knowledge associated with financial markets, services, institutions, instruments, corporate & personal finance.
  • PSO-III : HRM
    Professional competencies in managing Human Resource and allied field with an ability to develop Organizational Policies, Processes, Evaluation Techniques in accordance with contemporary legal framework in accordance with national & global perspective.
  • PSO-IV : BUSINESS ANALYTICS
    Professionally competent to apply data analytical techniques, understand quantitative and qualitative tools, work on utilizing statistical data, visualization of data to navigate and solve problems in the business environment.
  • PSO-V : HOSPITAL ADMINISTRATION
    Professional competencies in managing administration of hospital departments (clinical, non-clinical, and support services) to enhance the operational efficiencies through quality management, patient record management, as well as compliance with the regulatory framework of India.
  • PSO-VI : PHARMACEUTICAL MANAGEMENT
    Professional competencies in managing issues related to Pharmacovigilance, Pharmacoepidemiology, Pharmaceutical Logistics, and Supply Chain Management including Drug Stores Management, as well as Compliance with the Regulatory Framework of India.
Student Achievements
Our Recruiters
Success Stories - Alumni
Faculty Contributions
Research and Development Publications Journal Publications Dr. Juin Ghosh Sarkar:

  • “Consumers’ online Buying Behaviour: A Study With Reference To Home Appliances In Kolkata.”, International Journal of Business and Management Invention (IJBMI), ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X, Volume 7 Issue 12 Ver. 1 December 2018, PP—01-08 (Co-author: I. Lahiri).
  • “Deep Learning-Based Classification of Customers Towards Online Purchase Behaviour: A Recent Empirical Study for Home Appliances”, International Journal for Online Marketing (IJOM), ISSN- 2156-1753, E-ISSN-2156-1745, Volume 10 Issue 4 October- December 2020, PP- 74-86, (Co-author: I. Lahiri & T. Mukherjee).
  • “Discovering Online Buying Behaviour of Customers for Home Appliances”, ASPIRARE- International Journal of Commerce & Management, ISSN -2394-0484 (Print); 2394-6601 (Online), Impact Factor 6.629 (2018) Volume No 8 September 2021, PP-10-19, (Co-author: I. Lahiri & T. Mukherjee).
  • “A Study of the impact of “Corona” endemic on dynamics of Fin Tech revolution in Banking System”, International Journal of Business and Management Invention (IJBMI), ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X Volume 12 Issue 2 February 2023, PP—39-44.
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