Bachelor of Business Administration (BBA) - MCKV Institute of Engineering

+91 8100836863 | admission@mckvie.edu.in

+91 8100836863 | admission@mckvie.edu.in

Course Overview

MCKV Institute of Engineering offers Four-year Bachelor of Business Administration (BBA) degree programme approved by All India Council for Technical Education (AICTE) in alignment with National Education Policy (NEP), 2020.
The curriculum is structured as:

Major courses (Marketing Management, Financial Management, Human Resource Management)
Minor courses (Computer Applications)
Interdisciplinary courses (Graphic Design Basics, Accounting, 3D Printing)
Ability-Enhancement courses (English and Business Communication, Modern Language and Literature, Indian Constitution and Society, Culture, and Human Behaviour)

Common Value-Added Courses (Yoga/Health and Wellness, Mental Health, Financial Tech, and Leadership Skills).

Intake Capacity

Affiliated to

MAKAUT

Approved by

AICTE

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Eligibility Criteria for Admission

Candidates applying for BBA programs should have passed / appeared in higher secondary examination in the general or vocational stream under the West Bengal Council of Higher Secondary Educations or its equivalent examinations.
Candidates applying for PG programs should have passed/appeared in 3 / 4 years Bachelor’s Degree/ Honours / Major or with a minimum of 140 credit point program from a recognised university.

Our Vision

To be recognized as a Centre of Excellence that endeavours to create a unique identity by not only catering to students’ needs for enhancing managerial acumen and soft skills, but also by grooming them holistically for success in professional life.

Our Mission

To encourage a teaching learning process for proper dissemination of knowledge leading to employability enhancement.
To make the students understand the role of Language and Communication and Managerial Skills in the modern globalized world.
To develop theoretical knowledge of the students and make them skilled professionals by involving them in application- oriented activities like project works, internships, workshops, expert lecture sessions, seminars and other industry- oriented programs.
To instill desire and ability of lifelong learning and professional developments through self-study and continuous education to enable the students to meet changing societal demands for sustainable development.

Programme Educational Objective

PEO-I: To get up-to-date understanding of business concepts and how they are used to solve business problems.
PEO-II: To apply various managerial decision-making techniques necessary to resolve intricate administrative issues.
PEO-III: To develop future business leaders who can adjust to the demands of both domestic and international business environments.
PEO-IV: To develop students who are capable of starting their own businesses on their own.
PEO-V: To generate graduates who are prepared for the workforce and who uphold the highest moral standards and environmental consciousness.

Programme Outcomes

On completing the program successfully, the student will be able to :

PO-1: Gain expertise in key business domains based on best practices and recent research.
PO-2: To make prudent business decisions based on both qualitative and quantitative approaches.
PO-3: Create a mind-set that recognises and values a global, cross-cultural corporate environment.
PO-4: Find fresh business prospects and be creative at work.
PO-5: Use management techniques with an eye towards the environment while taking into account societal, health, safety, legal, and cultural concerns.
PO-6: Effectively communicate with all stakeholders as a manager in a variety of contexts.
PO-7: In diverse contexts, exhibit leadership and teamwork skills.
PO-8: When making commercial decisions, incorporate ethical issues.
PO-9: Capacity to investigate complex business issues utilising knowledge and research techniques in order to make data-driven decisions.
PO-10: The capacity to spot business possibilities and use managerial and leadership abilities to establish, run, and oversee start-ups as well as professionalise and expand family enterprises.
PO-11: The capacity to exhibit understanding of and commitment to sustainable development, as well as the ability to evaluate how managerial choices and corporate agendas affect social, economic, and environmental factors.
PO-12: Take on difficult tasks and pursue independent, lifelong learning.

Programme Specific Outcomes

The students will develop :

PSO-I: Marketing Management
Proficiency in marketing management and multidisciplinary tools, with both traditional and modern frameworks, to analyse, ideate, and execute operational plans in an innovative, moral, and sustainable company setting.
PSO-II: Financial Management
Possessing the business, interpersonal, and leadership abilities necessary to carry out financial operations in the area of financial markets, services, organisations, tools, and personal and corporate finance.
PSO-III: Human Resource Management
Professional skills in human resource management and related fields, including the capacity to execute operational plans, comply with the procedures, and follow evaluation methods that adhere to current legal frameworks at national and international levels.

Faculty Members

Dr. Arindam Ghosh

Associate Professor & HOD

Management Science

B.Sc (Hons.), PG Diploma (Public Systems Management), MBA (Human Resource Management), Ph.D. (Management)
Teaching : 13 Yrs, Research : 8 Yrs, Industry : 10 yr

Dr. Juin Ghosh Sarkar

Associate Professor

Management Science

M.Com, MBA (Financial Management), Ph.D. (Business Administration)
Teaching : 16.5 Yrs, Research : 4.5 Yrs, Industry : 3.5 yr

Dr. Soumyajit Das

Associate Professor

Management Science

B.E., MBA (Marketing Management), Ph.D. (Management)
Teaching : 19 Yrs, Research : 7 Yrs,

Mr. Arunava Chakraborty

Assistant Professor

Management Science

M.Com & MBA (Financial Management), Ph.D. (pursuing)
Teaching : 14 Yrs, Industry : 3 yr

Ms. Priyanka Dhar

Assistant Professor

Management Science

B.Com, MBA (Financial Management), Ph.D. (pursuing)
Teaching : 6 Yrs, Research : 0.1 Yrs, Industry : 0.6 yr

Mr. Saubhik Goswami

Assistant Professor

Management Science

MBA (Finance)
Teaching : 3 Yrs, Industry : 8 yr

Dr. Sougata Majumder

Assistant Professor

Management Science

M.Com, MBA (Human Resource Management), Ph.D. (Management)
Teaching : 21 Yrs, Research : 2 Yrs, Industry : 4 yr

Dr. Tanmoy Majumder

Assistant Professor

Management Science

BHM, MHA (Hospital Administration), MBM (Marketing Management), Ph.D. (Management)
Teaching : 15 Yrs, Research : 1 Yrs, Industry : 1 yr

Faculty Contributions

Research and Development Publications Journal Publications Dr. Juin Ghosh Sarkar:

“Consumers’ online Buying Behaviour: A Study With Reference To Home Appliances In Kolkata.”, International Journal of Business and Management Invention (IJBMI), ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X, Volume 7 Issue 12 Ver. 1 December 2018, PP—01-08 (Co-author: I. Lahiri).
“Deep Learning-Based Classification of Customers Towards Online Purchase Behaviour: A Recent Empirical Study for Home Appliances”, International Journal for Online Marketing (IJOM), ISSN- 2156-1753, E-ISSN-2156-1745, Volume 10 Issue 4 October- December 2020, PP- 74-86, (Co-author: I. Lahiri & T. Mukherjee).
“Discovering Online Buying Behaviour of Customers for Home Appliances”, ASPIRARE- International Journal of Commerce & Management, ISSN -2394-0484 (Print); 2394-6601 (Online), Impact Factor 6.629 (2018) Volume No 8 September 2021, PP-10-19, (Co-author: I. Lahiri & T. Mukherjee).
“A Study of the impact of “Corona” endemic on dynamics of Fin Tech revolution in Banking System”, International Journal of Business and Management Invention (IJBMI), ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X Volume 12 Issue 2 February 2023, PP—39-44.